Short description: Sustainably produced foods are increasingly in demand by consumers, but there is cheating in food production,misleading consumers. The challenge is to develop a solution that enables consumers controlling the food is sustainably produced in all production stages and origin is correct.
Market potential: In Europe, there are about 750 million citizens, purchasing food stored in packages. The population interested in ensuring that they buy sustainable food is increasing.
Timing: Solutions are welcome as soon as they are ready, as sustainable produced food is in increased demand.
Desired result: Proof of concept, further development with food producers and supply chains and consumers as interested stakeholders.
Information on challenge owner: Agriculture organisation.
Keywords: Traceability of food; Detection and Analysis methods; Food Additives/Ingredients/Functional Food; Food Packaging/Handling; Safe production methods
