Short description: Equestrians need a good position to communicate successfully with the horse. Many riders don’t have access to knowledge from a trainer, leading to sub-optimized health for both rider and horse. Technology can make knowledge easily accessible and therefore contribute to a more sustainable sport.
Market potential: “Rider’s Position Coach” is an internationally scalable solution for all riders. Potential users are Sweden’s 500 000 riders – but also the equestrian sport worldwide covering 90 million riders.
Timing: Market analysis and launch of a freemium version of the coach show a large interest and that the solution has a large value for riders. The solution is needed as soon as possible.
Desired result: Developing a digital personal coach that is easily accessible to riders at all ages and levels will protect the welfare of both riders and horses and contribute to a more sustainable and cost-efficient equestrian sport and business.
Information on challenge owner: Micro SME (< 10 staff). Market presence of challenge owner: Active in several countries. Keywords: Digital Systems, Digital Representation; Embedded Systems and Real Time Systems; Applications for Health; Other AI related; Other consumer services (including photo processing)
