Short description: The number of food frauds (origin, ingredients, etc), is increasing in the EU’s food supply system, while consumer awareness is growing. It is necessary to document all production steps, store them in the system and present to the consumer in a simple understandable way.
Market potential: A traceability system would be useful for food producers who want to increase their transparency and present the origin and characteristics of all raw materials to the consumer.
Timing: The solution should be integrated as soon as possible.
Desired result: Increased transparency and greater trust in companies through the supply chain.
Information on challenge owner: Innovation Technology Cluster.
Keywords: Food Traceability; Food Produce; Food Supply Chain; Raw materials; Online platform